Strategic Online Marketing
Web Development
My Favorite Magento Website
Feb 23rd
http://www.originalwatermen.com
Maybe I should rephrase: this is my favorite Magento website that I have done
I’ll have to think about which one is my actual favorite.

Original Watermen is just a great company in the first place–quality products, quality people, great branding…If you haven’t checked out their website, you should!
Here’s what Ken, the owner said:
We’ve been selling lifeguard clothing for over 18 years and have done too many catalogs and website revisions to count over the years. I am really excited about this year’s launch! We needed a website to reflect all of our new product and development ideas, we also needed a site to be interactive and yet eye catching to the general populous, yet it also had to have hard core e-commerce functionality. Mike had plenty of fresh ideas and was very creative in matching our brand, lifestyle and culture. We feel Mike nailed the development and creativity to a tee!
Now two months later, we have a website that everyone raves about! Mike’s work is not only great, he is a pleasure to work with. I recommend Mike to any company that is looking to standout from the crowd and has a desire to be on the cutting edge of creativity and website development.
jQuery as the Key to Non-Sterile Medical Software Websites
Feb 6th
When we started designing the ehrmandate.com, the last thing I wanted was to end up like all the other medical websites that look identically sterile.
So that means a flash site, right? Well…almost. I was thinking of doing something similar to http://drxlr.com, because it’s simple, has great navigation and is in a word well designed. Kind of like something in an art museum you just want to keep looking at even after your brain finally “gets” it.
But because we have to hit a medical audience, we decided to go with something more straightforward. Pattern: http://www.mwacareers.org, built in flash with some cool effects and video ideas.
This website also had to be ipad compatible (and this was before Apple opened up Flash for IOS devices).
Stephen our amazing UI developer used jQuery and javascript to create almost the same look and feel (granted, with slightly simpler animations). Here are some of the cooler things that had to be done:
- Algorithm to randomly (or nonrandomly if you specify a certain parameter) distribute objects over the css grid background
- There’s a shadow on top of all the page elements, so we had to program in the ability to click on elements and be passed to URLs
- AJAX tabs and form submission…eventually the whole thing will be AJAX, making page loads seamless
- Making a jQuery scrollbar that would work on iOS was tricky but ended perfectly
Which Is More Awesome, Flash or jQuery?
Jan 3rd
“Flash is on its way out.” I’m getting tired of hearing it.
Saying that we don’t need Flash anymore because of technologies like HTML5, CSS3 and javascript is like saying that we don’t need a MacBook Pro because we have an iPad. Really, all we are saying is that it’s cooler because it’s newer.
Q: Why is Flash still awesome?
A: Flash is still WAY better for any sophisticated animation and video stuff. You couldn’t do these sites without flash.
Consider the following technical excerpt from a Cisco programming guide for one of their DMP devices (ActionScript is the Flash programming language):
Comparison of Javascript (JS) and ActionScript (AS) APIs Some JavaScript API’s do not have an equivalent ActionScript APIs as there are no equivalent features to match (browser related calls). The reverse is also true – some ActionScript API’s do not exist in the JavaScript API Flash related calls). For example, JS call tvMediaPlayer_browserClose(id) does not exist in the AS API as there is currently no Browser. AS call like setColorKey(red:Number, green:Number, blue:Number, range:Number) does not exist in JS API because this feature is not supported by the Browser. However most video functions have a 1:1 mapping. For example, AS call stopVideo() is equivalent to the JavaScript function tvMediaPlayer_stop() where both API’s stop video. In JavaScript the function tvMediaPlayer_play(url) is equivalent to the ActionScript function playVideoToCoordinates(url:String, loop:Boolean, fullscreen:Boolean, x:Number, y:Number, w:Number, h:Number) where both API’s play video to a location defined on the screen. Link to Action Script Media Player Full API :
Translation: JavaScript can do things that ActionScript cannot do, and vice versa. Just like MacBook Pros and iPads.
Q: Why is jQuery awesome?
A: Because it provides an alternative to simple Flash animation while not requiring a plugin.
BUT if you’re not doing sophisticated video development or animation, you may be able to get by with a javascript library like jQuery, prototype, mootools, or the like. I am a proponent of jQuery because it is easy to use and has the largest user base. Here’s a post where we discuss the use of jQuery replacing Flash on one of our favorite projects.
A Developer’s Take on Clover
Aug 10th

I became aware of cloversites.com over a year ago from a friend who works at an international non-profit. He asked me to review their platform (very new at the time). Here’s what I told him
I really like what Cloversites does! Simple setup, really nice templates, ease of editing…all wonderful features. $20/month isn’t bad for hosting and $1000 isn’t bad for what you’re getting.
Having said that, I would be consider with them:
- Some of the features they don’t have yet (but will have soon) are:
- podcasting – (but you can set one up at podbean.com that will work great for free or host it yourself)
- downloadable files
- For folks with older computers and/or who are more cautious with downloading software, it’s important to have a non-flash version of the site. But Clover’s non-flash versions of their sites aren’t very good. Try turning off flash in your browser and see what you get? Below I have pasted it in for you to see:
From what I see I think Clover is a great bet for you, especially if you can figure out the non-flash website issue.
If you do end up going with Clover, I’d love to hear how it turns out for you…
My friend decided to go with Clover and had a great experience doing so. So good, in fact, that I referred another budding non-profit to use it, and they signed up!
Now, over a year later, Clover has added podcasting, downloadable files and a host of other options (list here) in their newly updated tool “Greenhouse 2.0″.

NOTE: The only thing I’m still unhappy about is their HTML view (which is what people will see on an iphone/ipad). But let’s face it, the vast majority of us still view websites on computers most of the time, not our iphone. I’m sure they’re working on this issue (Clover, are you listening?) and I bet they’ll have HTML5/ CSS3 compatibility up really soon.
If you’re thinking about doing a new website, you gotta consider Clover.
